f you’re a Taylor Swift fan (aka, “Swiftie”), we have good news. DirecTV Now is launching Taylor Swift Now, a 24/7 channel that will bring you exclusive and original content from the singer. That includes concerts that haven’t been available online before, and all sorts of behind-the-scenes footage.
At yesterday’s DirecTV Now unveiling, AT&T entertainment & internet services executive VP and chief marketing officer Brad Bentley announced a new partnership between the company and the singer, called Taylor Swift Now.
In a tweet, AT&T wrote: “.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T.”