Forget “Black Friday,” it’s “Force Friday!”

Hold up, what is Force Friday?

Basically, it’s the first day fans can buy the latest Star Wars toys for the upcoming Force Awakens movie.

Disney, Hasbro, Toys ‘R Us and Lego are some of the companies cashing in on the hype.

September 4th, aka, Force Friday marks the beginning of Star Wars mania with the midnight release of Star Wars: The Force Awakens toys, collectibles, gadgets, and more. It’s the world’s first chance to own official product celebrating the next installment of the Star Wars saga. Find out more here. May the 4th be with you!

Force Friday is pronounced using the English /F/ sound.

The /F/ sound is unvoiced and is the counterpart to the voiced /V/ sound. They have the same mouth position so these two sounds can be tricky for students to learn.

Here’s a video on how to pronounce the /F/ sound.

For more practice use this sentences. And notice the /F/ sound can also be spelled with “ph” too!

Finally, it’s Force Friday and that’s a fact. It’s the fun, fan-filled frenzy that puts the Star Wars: Force Awakens phphenomena ain full swing. Fans are feigning for toys, photos and anything else from this franchise. One thing is for sure, this fad is far from over!